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    • Join Us
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  • About Us
  • Join Us
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  • Supporting RWIT
  • Announcements

Our Story

RWIT was born from a simple truth: 

women power retail’s workforce and purchasing decisions, yet remain underrepresented in leadership roles across all sectors of our industry. 


We saw brilliant women overlooked and women and allies without a true inclusive community to connect and navigate careers no matter their age, title, or experience.


So we’re building something different. 

Not another paywalled networking group, 

but a nonprofit reshaping how retail builds community to grow careers,

bridging people, pathways, and purpose. 


Our movement is rooted in radical inclusion, authenticity and advocacy.


Connections are retail’s most undervalued asset and we’re here to unlock them.

Our Philosophies

1:1 connections are our superpower

1:1 connections are our superpower

1:1 connections are our superpower

We cultivate transformative relationships because we know one conversation can change a life. 

Giving back is how we grow

1:1 connections are our superpower

1:1 connections are our superpower

We support each other with shared purpose, generosity and participation.

Honor every season

1:1 connections are our superpower

People, not profiles

We make space for every chapter: starting out, wins, pivots, layoffs, the messy middle and reinventions.

People, not profiles

Participation over presence

People, not profiles

We center whole humans, not job titles or credentials. 

Show up, not show off

Participation over presence

Participation over presence

We bring our full selves, not just the shiny parts, but the vulnerable sides too. 

Participation over presence

Participation over presence

Participation over presence

We’re a circle, not a stage. Everyone’s voice and contribution matters.

From Our Founder

Shannon Flanagan

Never in a million years did I imagine creating something like this.


Mental health in the workplace was my cause. For a moment during the pandemic, I seriously considered pursuing my dream of becoming an advocate, author, and speaker on the topic. However, with three teenagers, two households to support, and no windfall ever, it wasn’t the most financially responsible choice. Then, an unexpected turn in my career led me to a job at a tech company as the GM of Retail & Consumer Goods. It was an unplanned fork in the road that became the most incredible part of my professional journey yet, because it led me here. 


I've always seen the potential in people. It’s one of my greatest gifts (and sometimes a curse, best discussed over drinks). Because of this, it breaks my heart when people don’t realize how amazing they are. What I didn’t expect as I started meeting women and our community grew was how widespread self-doubt was, so not okay! It made me reflect. As much as I projected confidence, I, too, felt like an imposter, torturing myself by comparing my accomplishments (or lack thereof) to others. It became crystal clear how much we all needed one another.


Want to know something funny? I had never been involved in any community outside of ERGs. But hearing others' stories, reflecting on my own experiences, and witnessing the shifts in women's rights and support, now reaching a fever pitch of injustice, made committing to RWIT a no-brainer. It wasn’t just an idea; it became my passion. Fiercely.


They say if you do what you love, success will follow. My retirement plan was to start or run a nonprofit. And here I am, 15 years ahead of schedule, beginning to manifest it. My financial situation hasn’t changed, but instead of running away, I’m leaning in. I couldn't be a false prophet, telling others to go after what they want while not doing the same myself. I hope more of you do the same. Why is money the measure of success? Let's rewrite the playbook! 


My gratitude for everyone, women and men, who have encouraged me to keep going, is beyond measure.

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